SPORT MARKETING AND
SPORTWIDE is a sports marketing and communication company belonging to the SPORTWIDE Group.
SPORTWIDE is tailored to companies, sports federations, athletes, not-for-profit organisations and in general to any subject who wishes to use sport as a communication tool or for marketing purposes.
SPORTWIDE offers its clients in-depth knowledge of sport marketing dynamics, accrued over years of specific studies and research, university teaching and publishing and acquired at the highest levels of professional sport in Italy and Europe.
The organisation is highly professional, and all marketing and communication activities are interpreted and tailored to the specific sport environment.
Among SportWide clients: sport companies and federations, companies, not-for-profit organisations, Italian and foreign footballers from Serie A and Serie B leagues, sport professionals from other sports.
The SPORTWIDE Group also owns SHOWIDE, a specialised division able to tailor skills and experience in communication and marketing to the specific world of entertainment, the organisation of events, the selection and management of testimonials.
Founded in 2000, SportWide is chaired by Barbara Ricci, one of the most important Italian experts in sports marketing. She was previously Commercial Director for F.C. Internazionale Milan and Head of Marketing and PR at Juventus F.C. She is the author of several marketing books and papers.
The main offices of the SPORTWIDE Group are in Milan, there are representative offices in Rome and Turin.